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skill-icons_figma-light (1)

FlowPilot Email Design

I Designed a High-Converting Email & Design System for FlowPilot. 

Client Name

FlowPilot(SaaS)

Project Type

Email Template Design

My Role

UI/UX Designer 

Check out the full design system & components in Figma

The Problem:

  • Inconsistent email designs across different touchpoints. 
  • Low engagement due to generic, non-personalized messaging.
  • Poor onboarding and lifecycle communication reducing retention.
  • Users receive too many emails with no clear structure or prioritization
  • Users receive too many emails with no clear structure or prioritization. 

The Goal:

  • Build a flexible design system and reusable components in Figma.
  • Create visually appealing and easy-to-scan email layouts.
  • Improve user engagement through clear, structured communication. 
  • Design a scalable and consistent email system for all user touchpoints.

Research & Strategy:

  • Defined key email types (Welcome, onboarding, Feature Highlight, Engagement, upgrade)
  • Focused on clarity, timing, and personalization to improve performance. 
  • Reviewed competitor email systems to identify gaps and opportunities. 
  • Analyzed user behavior to identify drop-off points in email journeys.

Design Thinking:

  • Designed modular email components for easy reuse across campaigns.
  • Built a flexible design system in Figma for scalability and consistency.
  • Focused on clear CTAs to drive user actions and conversions. 
  • Prioritized simplicity to improve readability and user action.

Email Types:

I designed the following email types for FlowPilot

  • Welcome Email
  • Onboarding Email
  • Feature Highlight Email
  • Engagement Email 
  • Upgrade / Conversion Email

The Result:

  • Increased activation rate by +30%.
  • Improved user retention by +20%.
  • Boosted upgrade conversion by +15%.
  • Created a consistent and scalable email design system across the product.

Key Takeaways:

  • Consistency in design builds trust and improves user experience.
  • Clear and concise messaging drives higher engagement. 
  • Modular systems make scaling faster and more efficient. 
  • Good email design is critical to product growth, not just marketing.

Check out the full design system & Components in Figma

HIRE ME

Let’s Work Together

I’m currently open to new opportunities and collaborations.

CONTACT US

Reach Out To Me Privately

Address

Grace Estate, Eneka link Road, PortHacourt, Nigeria.

Email

njokudavid601@gmail.com

Phone

+2349034532968

Name