HIRE ME
Let’s Work Together
I’m currently open to new opportunities and collaborations.
FlowPilot Email Design
I Designed a High-Converting Email & Design System for FlowPilot.
Client Name
FlowPilot(SaaS)
Project Type
Email Template Design
My Role
UI/UX Designer
Check out the full design system & components in Figma
The Problem:
- Inconsistent email designs across different touchpoints.
- Low engagement due to generic, non-personalized messaging.
- Poor onboarding and lifecycle communication reducing retention.
- Users receive too many emails with no clear structure or prioritization
- Users receive too many emails with no clear structure or prioritization.
The Goal:
- Build a flexible design system and reusable components in Figma.
- Create visually appealing and easy-to-scan email layouts.
- Improve user engagement through clear, structured communication.
- Design a scalable and consistent email system for all user touchpoints.
Research & Strategy:
- Defined key email types (Welcome, onboarding, Feature Highlight, Engagement, upgrade)
- Focused on clarity, timing, and personalization to improve performance.
- Reviewed competitor email systems to identify gaps and opportunities.
- Analyzed user behavior to identify drop-off points in email journeys.
Design Thinking:
- Designed modular email components for easy reuse across campaigns.
- Built a flexible design system in Figma for scalability and consistency.
- Focused on clear CTAs to drive user actions and conversions.
- Prioritized simplicity to improve readability and user action.
Email Types:
I designed the following email types for FlowPilot
- Welcome Email
- Onboarding Email
- Feature Highlight Email
- Engagement Email
- Upgrade / Conversion Email
The Result:
- Increased activation rate by +30%.
- Improved user retention by +20%.
- Boosted upgrade conversion by +15%.
- Created a consistent and scalable email design system across the product.
Key Takeaways:
- Consistency in design builds trust and improves user experience.
- Clear and concise messaging drives higher engagement.
- Modular systems make scaling faster and more efficient.
- Good email design is critical to product growth, not just marketing.
Check out the full design system & Components in Figma
CONTACT US
Reach Out To Me Privately
Address
Grace Estate, Eneka link Road, PortHacourt, Nigeria.
njokudavid601@gmail.com
Phone
+2349034532968